Let yourself become a problem-solver instead of a “salesperson.” Speak to the problems that your solution solves, rather than pitching your solution. This is the most powerful shift that you can make when you cold call.

Here are some steps you can follow that will help:

1. Visualize potential clients working at the office or at home, and ask yourself:

What, if anything, are they experiencing that only your solution can solve? If you were working there, what would you become aware of that they’re dealing with? What specific, measurable, day-to-day problems are they facing?

2. Make a list of the problems that arise in your mind from this visualization.

3. Think about what these issues are truly costing your potential clients.

Or ask yourself these questions: What problem does your solution relieve? What will it cost your potential clients to not have the benefits of your product or service? What problems might they encounter, or continue to encounter, if they don’t have your product or service?

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: cold call, Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

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