As you focus on problems within their world during your cold call, you attract people’s attention. You’re addressing a specific issue that’s of concern to them. You come across as relaxed and natural. And you don’t carry that negative “salesperson” edge. You’ll find potential clients won’t look at you as just another “salesperson.” You’ll stand out because most people who sell are trained to just promote their service or product.

Focusing on the problems that your product solves makes it easy to move into cold calling conversations. When you set aside your own needs and focus 100 percent on your potential clients, trust grows and truth emerges.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

This entry was posted on Sunday, February 28th, 2010 at 10:00 am and is filed under Ari's Posts. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.