Stop for a moment and think about how to begin your cold call in a way that invites a real conversation instead of offering an uninvited sales pitch. You might start by just asking for help. For example, “Maybe you can help me out for a moment? I’m just calling to see if you’re still having difficulties with finding quality employees, and if you’d be open to exploring new ways to solve this problem.”

You see, when you’re talking about your prospect’s world right at the beginning, it feels less imposing and intrusive to them. Most people find it easy and natural to talk about themselves. So when you’re relating to the other people and their issues, it’s much more comfortable for them to join you in a conversation.

People also tend to respond well to genuine interest. You’re not just using phrases to convey an interest in their world, you are interested. And your cold call then becomes less of an intrusion and more of a welcome conversation.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

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