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Avoiding Intrusive Introductions in Your Cold Calling

In the old cold calling approach, you dial a number, introduce yourself, and hope someone will be interested in what you have to offer. It feels somewhat intrusive to both of you, and that’s one of the reasons you have a knot in your stomach when you call.

Well, there’s a better way to start your conversation. Instead of talking about yourself, your company, and your product, you can focus on the other person. It’ll feel much less awkward. So you might say something like, “I’m just calling to see if you’re grappling with loss of revenue due to unpaid invoices.”

This kind of introduction revolves around the other person and their world. It’ll feel much less intrusive, and they’ll be more likely to explore possibilities with you.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

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