Building Successful Relationships in Cold Calling
I’d like to introduce you to a radical new thought. In the old sales mindset, you’ve probably been trained to focus only on making the sale. You approach your cold calls with the idea of moving things towards a sales event. But think about what this does to your cold calls. Before you even say “hello,” basically then, you have an agenda. You want something.
Well, your prospects can sense this immediately, and they put up their guard. As people, whenever we know that someone wants something from us, we automatically move into a defensive place. You probably do, too, if you’re talking with someone who has an agenda.Can you see that your sales focus actually destroys the possibility for a genuine, trusting conversation? Because it’s focused on yourself – your desire for a sale - and not on the other person.
Salesmanship vs. Relationship
So it’s time to re-think the way you approach cold calls. When your strategy is to make a sale, then you’re someone who has to be “watched.” You’re not weighing what’s important to the other person. And so to them, you can’t be trusted.
It’s much better to build trusting relationship into your cold calling process. When the other person feels that you’re relating to them from this place, there’s no need to be suspicious and defensive. There can be a pleasant, productive, truthful dialogue about whether what you’re offering makes sense for them. So, really, it’s about trust and relationship. Why? Because when given the choice, people always prefer to do business with someone they can trust.
Until next time,
Keep calling and keep it conversational…
Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com
Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training
