Do You Block the Natural Flow of Conversation in Your Cold Calling?
A sales pitch at the beginning of your cold call blocks this natural flow of conversation. When you’re giving a sales pitch, you’re talking about what you have to offer before the other person feels any sense of connection with you. You’re embarking on the old dehumanizing “push-pull” scenario of cold calling.
When we introduce ourselves with a sales pitch, we really don’t know at that point whether the potential client has issues we might help them solve. We’ve gotten so into the flow of offering our solution that we’ve lost sight of the new cold calling mindset, which is to discover the truth about any potential client’s situation.
So avoid the traditional sales pitch altogether. Talk about the other person and what’s important to him or her. Answer questions about what you have to offer in a relaxed, natural way. When you do this, you’ll be amazed at how easily cold calling becomes a journey of discovery.
Until next time,
Keep calling and keep it conversational…
Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com
Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training
