Here’s a hard one to avoid if you’re using scripts or cold calling strategies. Taking charge of a conversation almost always feels like manipulation to the other person. And that’s pressure. So again, “The Wall” goes up.

I’m not suggesting that you don’t prepare and plan for your cold calls. There are some really good ways to begin cold calls that you’ll want to use over and over.

What you want to avoid, however, is trying to control a cold calling conversation. This almost always happens with scripts and old-style sales strategies. Prospects feel this pressure and respond negatively. So it’s best to avoid rigidly following any pre-planned strategy, and instead let the conversation unfold much more naturally.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit: http://www.UnlockTheGame.com.

Tags: Cold Calling, cold calling techniques, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

This entry was posted on Saturday, December 6th, 2008 at 10:00 am and is filed under Cold Calling. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.