Genuine Concern in Cold Calling
The old cold calling approach doesn’t distinguish between “genuine concerns” about what you’re selling, versus “resistance” to how you’re selling it. But this is crucial. If a potential client is genuinely concerned with something about your product or service, then you address it thoughtfully and directly.
However, if they’re resisting the process itself, then they’ve felt sales pressure in some way. Resistance is almost always a negative response to perceived sales pressure. So we need to consider how we’ve introduced that pressure, or how we can reassure them we’re only focused on helping them solve their problems.
Until next time,
Keep calling and keep it conversational…
Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com
Tags: cold call, Cold Calling, cold calling techniques, cold calling tips, cold calling training, cold calls, sales rejection, sales techniques, Sales Tips, Sales Training
