Getting Results in Cold Calling Begins With a Phrase
How can we possibly avoid rejection and still stay “real” while cold calling? Well, the truth is that the more genuine we are, the less likely we are to be rejected. Once you understand why cold calling is so difficult, and you start to shift your mental view of the cold call, then you can move from thoughts to actual language that’s in alignment with this new way of thinking.
Here is a phrase that gets results in your conversation:
“Maybe you can help me out for a moment?”
When you place a call and hear “Hello?,” consider replying by saying in a very relaxed, casual tone of voice, “Hi, my name is, and maybe you can help me out for a second?” Remember, there’s no trust between the two of you yet, so it’s important for you to sound — and be — relaxed and low-key.
This may sound a bit awkward, but hopefully you can be open to trying something new. The point is that when you ask the someone for help, it’s not a sales “technique” — it’s the literal truth. After you say, “Maybe you can help me out for a second?,” the person you called will almost always respond by saying, “Sure. How can I help you?” Why? Because our normal human reaction when someone asks us for help is to offer it.
Eventually, you’ll find that asking, “Maybe you can help me out for a second?” feels easy and relaxed because you’re humanizing your call by being your genuine self. You’re not using the canned phrases that every other salesperson that day has used.Most importantly, this simple exchange helps you to create a two-way dialogue with the person you’ve called. How different that feels from the standard one-way pitch, “Hi! My name is…I’m from…We do…”
Try making the mental transition to this new mindset by asking for help, and see whether your calls don’t start feeling easier and more relaxed. This one simple question opens the door to conversation rather than closing it.
Until next time,
Keep calling and keep it conversational…
Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com
Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sale techniques, sales rejection, Sales Tips, Sales Training













