This new cold calling approach is tied to finding a specific, real problem that other people are experiencing. When you’re relevant to them and their world, they trust you more easily. This is needed for them to feel comfortable in having a conversation with you. They sense that you’re there to help them solve a problem – not sell a product.

So remove yourself for a moment from what you have to sell, and think about what problem you can solve for somebody.

For example, if you’re in the coaching industry you might say, “I’m just calling to see if your company’s open to the idea of using coaches to improve management performance.”

Focusing on how your product or service solves a problem for your potential client means you’re stepping into their world. You’re outside your own personal sales agenda, and this means less negative reaction on their part.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

This entry was posted on Friday, June 26th, 2009 at 10:00 am and is filed under Ari's Posts. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.