People can tell when you’re reading from a script, even if you think you’re pretty good at it. There’s just nothing personal about a sales script, and people pick up on that.

Being artificial immediately tags you as a typical salesperson and another bothersome cold call. So if you can learn to get your message across in a different way, then you’ll eliminate the negative triggers that can lose your sale within seconds.

So once again, the best way is to begin with a conversation. Anticipate a dialogue, not a monologue. People will respond much more positively. When you’re allowing a conversation be natural and to “breathe,” they know you’re present and listening. And that feels good to someone who is having to “fend off” salespeople who are really just talking billboards.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: cold call, Cold Calling, cold calling techniques, cold calling tips, cold calling training, cold calls, sales rejection, sales techniques, Sales Tips, Sales Training

This entry was posted on Friday, July 10th, 2009 at 10:00 am and is filed under Ari's Posts. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.