Old Sales Myth #3: To Be Successful in Cold Calling You Must Focus on the Sale
Are you “going in for the kill” with your closing sale technique? If you are, you could end up killing your deal instead.
Old cold calling sales techniques do nothing more than pressure potential clients. They feel they’re being chased. What do most people do when they feel chased? They run! They naturally want to retreat away from that pressure — and that pressure is you.
So learn to avoid the “push-pull” dynamic between you and the potential client. You’ll actually find the sales process moving forward much more naturally (and more often) than when you’re forcing things.
In this old myth, the idea is that if a sale is lost, it’s usually at the end of the sales process. The truth is that it’s often lost at the beginning of the cold call. When all you’re doing is going for a sale, the other person can sense it, no matter how well you think it’s camouflaged.
When someone senses this sales pressure, “The Wall” goes up and the defenses come out. So stay away from focusing on making the sale. Rather, your goal is always to discover whether you and your potential clients are a good fit.
Until next time,
Keep calling and keep it conversational…
Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com
Tags: cold call, Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training
