How many times have you started a cold call and the prospect closes up on you. The sales pitch at the beginning of your cold call blocks the natural flow of conversation. When you’re giving a sales pitch, you’re talking about what you have to offer before the other person feels any sense of connection with you. You’re in that old dehumanizing “push-pull” scenario of cold calling.

When you introduce yourself with a sales pitch, you really don’t know at that point if the prospect has issues you might help them solve. You see, you’ve gotten so deep into the flow of offering your solution that you’ve lost sight of the new cold calling mindset, which is to discover the truth about any prospect’s situation.

So avoid the traditional sales pitch altogether. Talk about the other person and what’s important to him or her. Answer questions about what you have to offer in a relaxed, natural way. When you do this, you’ll be amazed at how easily cold calling becomes a journey of discovery.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

This entry was posted on Wednesday, June 3rd, 2009 at 10:00 am and is filed under Cold Calling. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.