Pushing the Sale in Cold Calling
In this old traditional cold calling mindset, we keep pushing. We try to present more information until we “close” the sale. We try to bypass people’s objections and concerns because we’ve already decided for them that they should buy what we have to offer.
However, in the new cold calling mindset, we know that sales pressure is always a recipe for disaster. Instead, we respond to objections by first trying to understand whether they’re genuine concerns or resistance to sales pressure.
Why? Until we do this, we have no way of responding appropriately to someone’s objections. We especially have no way of tackling the underlying cause of resistance, which is a reaction to sales pressure. Tune in tomorrow when we talk about genuine concerns in your cold calling methods.
Until next time,
Keep calling and keep it conversational…
Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com
Tags: cold call, Cold Calling, cold calling techniques, cold calling tips, cold calling training, cold calls, sales rejection, Sales Tips, Sales Training
