If you push things forward in your cold calling conversations, potential clients will feel pressured. And they’ll stop trusting you. Remember, loss of trust usually means loss of the sale. When they make themselves vulnerable by expressing hesitations, let them know that you’ll listen rather than attack. They’ll feel safer and they’ll start to relax.

So consider every objection, stepping back, or back-pedaling to be a gift of clarity. They’re either telling you the truth about their concerns, or sharing that they’re a little scared. They may have had some really bad experiences with salespeople in the past, and fear this may be another one.

This is an opportunity for you to stand out from the crowd. Let them talk about their issues without you trying to force things into a sale. When you do this, you win trust. It shows that you’re genuinely concerned about them and their issues.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

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