If you’ve been selling for a while, you’ve probably used a sales script. Perhaps using a script is the only way you know to start a cold call. But people can almost always tell when you’re reading from a script, even if you think you’re pretty good at it. There’s just nothing personal about it, and people pick up on that.

A script isn’t a conversation. It’s a linear process designed to move the other person toward a sale. You’re not having a real dialogue when you’re using a script. So nothing is “real” about the whole encounter. A conversation, on the other hand, is a living, breathing relationship. You’re two real people, talking normally and naturally.

So when you’re just being yourself, the other person’s walls can come down. Because you’re not coming at them with one-way sales strategy. So your cold calls typically last longer. You’ll make fewer calls, and have better results.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

This entry was posted on Thursday, March 4th, 2010 at 10:00 am and is filed under Ari's Posts. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.