Successful Endings to Your Cold Calls
It’s so easy to get hooked on “hopeium” in our cold calling. We’re hoping it will work out with each new prospect. We’re hoping they’ll buy. Even if you’re operating out of this new mindset, you may still find yourself hoping for positive responses, because you want there to be one.
Remember that when you let go of your own agenda, the other person feels more comfortable having a real conversation with you. They realize you’re concerned about their needs, issues, and problems, and not about making the sale. When they realize and appreciate that you’re not going to try to pressure them with a solution that they don’t need, then they start to trust you.
And when they trust you, they’ll share their truth with you. If it turns out that the match isn’t there, you both know where you stand. You know the truth and won’t try to chase them down a road that will lead nowhere.
Ending Your Call:
Once you realize that you don’t have a fit, here are a couple of ways you can end the conversation graciously:
“Thank you. That’s not a problem at all – my only goal was to identify whether I could help you or not. It sounds as if in this situation that I can’t. Thank you for your time, and have a good day.”
“Not a problem — I just wanted to make sure that there wasn’t something here that I could help you with.”
Then sit back and observe what happens. I’m sure you’ll be genuinely surprised to find that your cold calling efforts in general will have much better results.
Until next time,
Keep calling and keep it conversational…
Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com
Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training
