The Importance of Understanding Your Prospects in Cold Calling
Most salespeople who are trained in the old way of making cold calls rarely think about the people they’re calling. They’re too busy thinking about their product or service. But really, this is backwards. If you’re only focusing on what you have to offer, you’re not relating to the other person. And this means that that most of your prospects won’t find your cold call particularly interesting.
When you try to understand your prospects, you can become immediately relevant to their world. And your cold calls instantly become much more engaging.
Until next time,
Keep calling and keep it conversational…
Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com
Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training
