Traditional sales training instills a sort of “killer instinct” in us. It encourages us to strike at the weak moments. When potential clients seem uncertain, you’re supposed to push harder during your cold call.

But that only creates more resistance and fear. Whatever honest connection you’ve developed at this point completely disappears. Everyone dislikes the feeling of being pushed. And prospects respond by digging in their heels.

Sales pressure is a mighty saboteur. It comes in all shapes, sizes, and flavors. The last thing you want is to introduce this into your cold calling conversations. It doesn’t normally create good outcomes. It usually triggers pressure, resistance, and tension.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: cold call, Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

This entry was posted on Thursday, July 2nd, 2009 at 10:00 am and is filed under Cold Calling. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.