No matter what industry you’re in, there must be a need for your product or service, or you wouldn’t survive very long. So whether you’re offering entertainment, bookkeeping, computer programs or anything else, you’re fulfilling a particular need. This new cold calling mindset focuses on identifying these needs from the perspective of potential clients. Shift your mindset away from what you have to offer, and focus instead on what their problem is. Step into their world.

Most of us enjoy problem solving. We like to “fix things.” So it’s easy for us to come from a place of wanting to solve a problem. And that’s where we begin our cold calling conversations — from their point of view, their difficulties, and whether we might be of service. Human nature being what it is, we, as people, enjoy other people. And the more we help them, the more we get feedback that is supportive and positive.

We all want to enjoy our jobs and feel good about what we’re doing. One of the major benefits of this new cold calling mindset is to add credibility and integrity to what we do as professionals. When we humanize the process of cold calling, we step out of the typical one-sided salesperson persona, and that feels really good.

Until next time,

Keep calling and keep it conversational….

Ari Galper, founder of Unlock The Game, makes cold calling painless and simple. Learn his free cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit: http://www.UnlockTheGame.com

Tags: Cold Calling, cold calling techniques, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

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