By now everyone knows the routine of cold calling. There’s an almost universal negative reaction to receiving a cold call. That’s because no one likes sales pressure.

So you’ll really stand out from the crowd when you don’t put any sales pressure at all in your cold calling conversations. If you’re interested in what interests them – their problems and challenges –others will sense a difference in you. You won’t be just another person trying to make a sale.

While other callers are focused on persuasion, you’re focused on solving problems. Your cold calls begin with something like, “Maybe you can help me out for a minute? I was calling to see if you’re still having issues with unpaid invoices, and whether you’re open to exploring new ways of solving that problem?”

This new cold calling mindset steps away from the old textbook world of persuasion and pressure. It’s focused on the other person, not on yourself. You’re genuinely interested in whether you can help someone solve a problem. And you’re giving them 100 percent of your attention.

When you’re thinking about whether you can help someone, this feels really good – to both of you. You’re more relaxed, and the other person is usually more willing to engage you. Try this new way of cold calling, and I think you’ll be surprised at how much of a difference it makes.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sales rejection, sales techniques, Sales Tips, Sales Training

This entry was posted on Friday, October 23rd, 2009 at 10:00 am and is filed under Cold Calling. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.