Most cold calling approaches try to slip in the back door by using strategies and techniques designed to “get the sale.” Sometimes these techniques feel manipulative. Sometimes they’re annoying to the potential client.

For example: there’s a cold calling approach that’s based around intricate questioning techniques. It’s designed to get at potential clients’ pain and lead them into a sale. The problem with approaches like this is that the goal is always to get the sale, not find out the truth of whether there’s a fit between you and your prospect.

In this new way of cold calling, we’re focused on the other person and their problems. We’re looking for opportunities to assist, and we’re doing it with the highest of integrity. This approach to cold calling doesn’t use influence techniques in any way. It speaks straight to the customer’s problems in a non-threatening manner. All you have to do is focus on the truth.

Until next time,

Keep calling and keep it conversational…

Ari Galper, founder of Unlock The Cold Calling Game, makes cold calling painless and simple. Learn his cold calling secrets even the sales gurus don’t know. To receive your 10 free audio mini-lessons visit http://www.UnlockTheGame.com

Tags: Cold Calling, cold calling techniques, cold calling tips, cold calling training, sale techniques, sales rejection, Sales Tips, Sales Training

This entry was posted on Wednesday, February 3rd, 2010 at 10:00 am and is filed under Cold Calling. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.